ASSALAMUALAIKUM...

belVita Breakfast Biscuits
Launches New Banana & Oats Flavour
New variation to supplement the healthy lifestyle of today’s urbanites

Kuala Lumpur, 2 August 2017 – Mondelēz Malaysia (Mondelēz), part of the global snacking powerhouse Mondelēz International, today announced the launch of a new product variation for its belVita Breakfast Biscuits range, belVita Banana & Oats. The new offering is aimed at providing Malaysians with more options to enjoy a balanced and healthy breakfast.  

Speaking at the launch event, Sharon Tan, Head of Biscuit & Salty Snacks at Mondelēz International said, “Malaysians in general are aware that breakfast is the most important meal of the day, to fuel the mind, body and soul. Thus, it is vital for us to create a product that includes quality and nutritional ingredients that also appeals to the lifestyle and preferences of Malaysians.  When we incorporate the highly nourishing banana and oats into our new product, we are able to provide consumers with a healthier option in preparing a tasty and balanced breakfast. Furthermore, as something that can be eaten on the go, belVita Banana & Oats is also a convenient option to complement the busy routine of modern Malaysians.

Sharon Tan, Head of Biscuits and Salty Snacks of Mondelēz International and Dr Hamid Jan, Associate Professor, School of Health Sciences, Universiti Sains Malaysia (USM)

Dr. Hamid Jan Bin Jan Mohamed who is an Associate Professor at the School of Health Sciences of Universiti Sains Malaysia (USM) for Nutrition and Dietetics Programme, gave insights on the importance of having a balanced and quality breakfast. “A good breakfast is essential to our long-term physical, mental and emotional health. It also plays a vital role in deterring hypertension and diabetes. Starting the day with a good quality breakfast will boost your health, balance your hormones and provide you with adequate energy. It is also a great way to prevent obesity and maintain a healthy Body Mass Index (BMI).”

Adding on to Sharon’s sentiments, Dr. Hamid further elaborated, “Oats are known for its dietary fibre, minerals and cholesterol-lowering properties, making it one of the most appropriate choices for breakfast. However, oats alone is not enough to ensure a wholesome meal. Therefore, fruits such as banana are one of the best options to complement the benefits of oats due to its fibre, potassium, vitamin C and B6 content that support cardiovascular wellbeing. It is also a local Malaysian favourite fruit that is cost effective and easily available anywhere.” 

  (From L to R) Renowned lifestyle gurus, Jenn Chia, Hansen Lee and Dr. Ezani Farhana demonstrated a complete mind, body and soul experience at the event

belVita Breakfast Biscuits are to be eaten as part of a balanced morning meal to provide consumers with the energy to start the day well. It is best consumed with fruits, dairy and cereals that provide the perfect combination of carbohydrates, protein, fat, vitamins, calcium, iron and zinc.

belVita Breakfast Biscuits was launched in Malaysia last year and has been receiving tremendous response from consumers since. The new variant is belVita’s third, following the introduction of its Milk & Cereal and Honey & Chocolates flavours in August 2016.

Sharon added, “As a leader in the biscuits category, we are always focused on innovating and diversifying our product portfolio to meet the changing demands and expectations of consumers. By doing so, we are able continue growing our impact within the market, while extending our commitment in creating moments of joy and empowering consumers’ to make informed choices for their overall health and wellbeing.”

Also present at the launch was Hansen Lee, a renowned TV personality and certified yoga and movement instructor, who shared, “My varied responsibilities require me to travel frequently and my schedule can change significantly from one day to the next. As a strong advocate of healthy living, a high-quality breakfast is my most important meal as it sets my mind, emotion and physical energy just right to start the day. belVita Breakfast Biscuits is a great quick source of energy for me as it comes with the necessary nutrients to complement a balanced breakfast, even on my busiest mornings.”

Pricing and Availability
·         belVita Banana and Oats comes in two (2) snacking options
o   80g (RM2.90)
o   160g (RM5.20)

·         The variant is available at all major hypermarkets, supermarkets and convenience retail stores from August 2017 onwards.
·         All belVita biscuits contain at least 50 percent cereal ingredients to provide complex carbohydrates as a key energy source to fuel the morning.
·         belVita Breakfast Biscuits are also a source of fibre, and contain at least 8g wholegrain per serve and source of eight vitamins and minerals. When eaten as part of a balanced breakfast, it provides nutritious energy for people to start the day well.


About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such
as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

About Mondelez Malaysia
Mondelez Malaysia (formerly known as Kraft Foods Malaysia) is the nation’s Favourite Snacking Company and home to iconic brands such as Oreo, Cadbury Dairy Milk, Tiger Biskuat, Jacob’s, Chipsmore, Choclairs and Twisties. For generations, our brands have been trusted by Malaysians for their quality, safety and taste. With over 1,600 employees and three manufacturing plants in Shah Alam, Johor Bahru and Prai, we work together every day to Create Delicious Moments of Joy by sharing the world’s most favourite brands of snack foods with our consumers.

Over the years we’ve been known as Kraft Foods – one of the fastest growing food companies in the world. As of 1 July 2013, we are known as Mondelēz International.

Mondelez Malaysia is a part of the Mondelēz International group of companies. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.



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